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Why Unilever’s Chrysalis was no butterfly
“Odd” was how one highly placed Unilever source described the food, toiletries and detergent giant’s decision to scrap its innovative Chrysalis unit after only two years. Odd indeed: its disappearance...
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Crowdsourcing – here to stay, but no threat to the special relationship says...
And the winner of Unilever’s crowdsourcing ad initiative is: Melody of Skin for Vaseline, by Japanese film-maker Ryoko Kwanishi. Earlier this year, incoming Unilever cmo Keith Weed set agency teeth...
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